© 2019 by Paige Normand

DigiComm Website

Content Management System

Cascade

Purpose

Support digital assignments on campus through online resource. Primary conversion plan: to have students book a consultation with our tutors.

Challenges

Limitation of Cascade template: ‚Äč

  • Responsive design templates only allow for four content types and positions
  • All pages need to meet accessibility standards

  • Limited to JMU branding, so couldn't change styling for buttons, titles, or headers.

Approach
  • To counter JMU branding I created header images for every page to enforce DigiComm's brand but had to resort to a JMU purple button for all links.

  • Prompt students to learn more about our other services at the bottom of every page. 

  • Focus on our primary conversion objective, students booking consultations, by offering multiple avenues to learn about and book a session.

  • Use analytics to find and repair user drop-off.