Content Management System
Support digital assignments on campus through online resource. Primary conversion plan: to have students book a consultation with our tutors.
Limitation of Cascade template:
- Responsive design templates only allow for four content types and positions
All pages need to meet accessibility standards
Limited to JMU branding, so couldn't change styling for buttons, titles, or headers.
To counter JMU branding I created header images for every page to enforce DigiComm's brand but had to resort to a JMU purple button for all links.
Prompt students to learn more about our other services at the bottom of every page.
Focus on our primary conversion objective, students booking consultations, by offering multiple avenues to learn about and book a session.
Use analytics to find and repair user drop-off.